Glenn Miller Orchestra, a 100% Vincent Bach artist/band.
Vincent Bach was also an innovator when it came to promoting his instruments with musicians from the beginning of his mouthpiece to the later years of his company. Vincent and his company often worked to promote famous musicians at the time through postcards and promotional brochure promoting both the musicians and the “highest quality” BACH brass instruments.
A favorite Vincent Bach Corporation promotional brochure includes the 1940 Glen Miller and his Orchestra booklet. Below are photos of the pages from this brochure.
As an excerpt from the brochure:
” One of the distinctive features of the Glenn Miller Orchestra is its eight-man brass section, 100% BACH (four BACH trumpets, four BACH trombones). When Glenn chose his instrumentalists, such a large number of brass players was quite unusual, but since then, this brass section has made musical history. It gave the Miller band a refreshing quality that set it apart from other orchestras, and it is greatly admired for its wonderfully rich tone, fine phrasing, faultless intonation, and precision teamwork. To obtain this high degree of tonal blend, various makers of instruments were tried out, and the fact that the BACH was chosen not only by Glenn but also by the entire trumpet and trombone section speaks volumes for the superiority of these instruments.
Below are images from this Glenn Miller an his Orchestra promotional brochure from 1940.
Another Vincent Bach Corporation promotional ad from early 1941, promoting Glen Miller and his Orchestra playing 100% BACH trumpets and trombones on the recording session for the “Sun Valley Serenade” movie, which was released in September 1941.
” Glenn Miller and his band got the choice assignment of the year when they landed a starring part in the widely publicized Sonja Henie movie “Sun Valley Serenade” to be released by 20th Century-Fox Sept. 1st. Bach brasses will be very much in the picture, and you’ll see one of the greatest brass choirs ever assembled – an eight-man team with the famous solidity and precision which makes the section the joy of American brass men. Bachs, or course, are not unfamiliar with the movie city. You’ll find them in every studio where the finest brass players are employed.
Hear Miller’s brass team in “Sun Valley Serenade,” and you’ll understand why we’re proud that it is 100% Bach-equipped. But don’t wait until the picture is released to have your dealer show you a Bach! Write us for literature and a FREE PICTURE PORTFOLIO OF OTHER BRASS SECTIONS 100& BACH. Mention which instrument you play.”
"Bach Goes Hollywood with Glenn Miller"
source: from the collection of Andrew Cornell.
